HBW Insight is part of the Business Intelligence Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

Natural Hints, ‘Free Of’ Claims Risky For Hair Relaxers; Ask L’Oreal

This article was originally published in The Rose Sheet

Executive Summary

L’Oreal failed in March to dismiss the majority of plaintiff claims in a putative class action alleging that the Soft-Sheen Carson Amla Legend hair relaxer is deceptively labeled and marketed, putting consumers at risk. According to plaintiffs’ latest amended complaint, the brand’s amla oil and “no lye” claims prepare users for a relatively gentle hair-smoothing experience, which has not been the case for many.

Advertisement

Related Content

2017 In Review: Plaintiffs Find New Angles For Attacking Cosmetics' Authenticity
L’Oreal Hair-Relaxer Class Action A Far Cry From WEN, Or Next Plaintiff Payout?
WEN Will Guthy-Renker, Chaz Dean Put Hair-Loss Ordeal Behind Them?

Topics

Advertisement
UsernamePublicRestriction

Register

RS109221

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel