Sun Protection Fraud? Class Actions Dispute Brands' Claimed SPFs
This article was originally published in The Rose Sheet
Banana Boat owner Edgewell Personal Care is among firms caught up in putative class actions challenging the authenticity of their SPF claims on sunscreen products, with plaintiffs citing Consumer Reports findings as well as their own commissioned tests from independent labs. Attempts to dismiss suits on the basis of preemption arguments or company-owned SPF data have not been successful to date.