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Colgate Rolling Out Natural Extracts Line To Premiumize, Compete Locally

This article was originally published in The Rose Sheet

Executive Summary

Leadership is confident that consumers haven't stopped brushing their teeth, but Colgate-Palmolive's sales slowed considerably during the fiscal 2017 first quarter, particularly in North America. The firm is seeing success with innovations at higher price points while facing increased competition from local brands, factors that informed development of Colgate Natural Extracts, launching now in markets outside the US.

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