VSI, MP Q1 Results: Health And Wellness Industry News
This article was originally published in The Rose Sheet
AHPA provides snapshot of 20 years of NDI notifications; MusclePharm, Vitamin Shoppe Q1 reports; and supplement recalls.
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MusclePharm whittled its product line from 450 to 120 SKUs and is shifting its distribution focus in the US from specialty retail to Amazon and Costco. The firm also cut operating costs, spending $10m less in 2017 than in 2016.
Age group clear in UK follow-on formula ad; MusclePharm trims loss; Kill Cliff alive with investment; and more news in brief.
The firm has looked to boost sales through a retail re-invention strategy for improving customers' shopping experience with better store layouts, product assortment and website improvements. Now it’s using tools “directly focused on customer acquisition, price/value and customer retention,” CEO Colin Watts says.