Supplement Claims Targeting Elderly, Weight Conscious Top FTC Priorities
This article was originally published in The Rose Sheet
Dubious supplement ad claims that have driven FTC enforcement in the sector for some time likely will continue as three commission seats are filled, says advertising practices official Richard Cleland.
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Audit finds two of three memory supplements tested contain none or lower levels of active supplement than stated on labeling. In a report for current and previous ranking minority members of Senate Special Committee on Aging, GAO points to continuing issues with economic adulteration for gingko biloba.
The private National Advertising Division is allowing marketers to petition to reopen closed cases if they have new studies or other data supporting ad claims, though the bar for re-review is high, says NAD Director Laura Brett.