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Gillette, Schick Escalate Razors War With Aggressive New Tactics

This article was originally published in The Rose Sheet

Executive Summary

P&G's new Gillette On Demand platform mails razors to consumers as needed, addressing the leading reason why men leave online shave clubs – simply, they're getting more blades than they know what to do with. Meanwhile, Schick has launched its own direct-to-consumer razor site and a Schick Hydro Connect cartridge that fits on Gillette handles.

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