Shiseido Targets US Millennials With WASO Skin Care, Inclusive Message
This article was originally published in The Rose Sheet
The Tokyo-based firm has been making sizeable investments of late to improve its US position. The WASO skin-care line features Japanese ingredients in the form of "whole botanical cells" and is being supported by messaging and media targeted to – and created in part by – millennials.
You may also be interested in...
Drunk Elephant is on track to record more than $100m in fiscal 2019 sales, reflecting compound annual growth north of 120% over the 2016-2019 period. Shiseido is drawn to the prestige brand’s digital savvy and popularity with younger consumers, in part due to its emphasis on “clean” skin care.
There's a new hand steering P&G's beauty business, Coty's looking for a new science chief and Shiseido has done some reorganizing to streamline R&D functions and promote innovation.