Hot Chocolate For 'Rapunzel Locks'? UK Ad Watchdog Pounces
This article was originally published in The Rose Sheet
Executive Summary
The Advertising Standards Authority says Cocoa Locks' hair-growth promises for its hot chocolate mix exceed authorized food health claims registered in the EU. The company’s business may need a major overhaul, down to its brand tagline, “Hair Growth Never Tasted So Good.”
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