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In Gummy Vitamin Market, C&D Firm On ‘Long Game’ Over Short Gains

This article was originally published in The Rose Sheet

Executive Summary

CEO Matthew Farrell says Church & Dwight will avoid the aggressive promotional trend sweeping the gummy vitamin market as it looks to stay competitive. Competitors’ promotions cut into its gummy sales and offset its other domestic consumer sales, which inched up 1.3%.

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