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FTC Takes On 'Labyrinth' Behind Deceptive Tooth Whitener 'Trial' Offers

This article was originally published in The Rose Sheet

Executive Summary

The Federal Trade Commission is making good on its promise to crack down on illegal negative option billing practices, targeting a scheme involving nearly 80 companies and 90 websites that lured unwitting consumers into paying up to $200 every month for what initially was presented as a low-cost trial "reward."


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