Vitamin Shoppe Turnaround Tools Include Auto-Delivery, Price-Matching
This article was originally published in The Rose Sheet
The firm has looked to boost sales through a retail re-invention strategy for improving customers' shopping experience with better store layouts, product assortment and website improvements. Now it’s using tools “directly focused on customer acquisition, price/value and customer retention,” CEO Colin Watts says.
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GNC is launching numerous products including an energy drink for millennials and a patented ingredient to improve upper and lower body strength. It also is giving its stores a face lift to implement a "service-driven” concept.
Strategy will bring firm’s sales platforms together to present products where and when customers shop. CEO Kenneth Martindale says firm also will use those platforms to expand sales through “significant” white spaces in the 50 countries in which it competes.