HBW Insight is part of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

Lauder Prioritizes Digital Sales Without Diminishing In-Store Importance

This article was originally published in The Rose Sheet

Executive Summary

The firm plans to maintain its brands’ prestige positioning by judicious partnering with e-commerce distributors and a “digital-first mindset” that extends to the in-store experience. Lauder reports 9% sales growth for its latest quarter and 5% for its fiscal 2017, driven by double-digit gains in travel retail, online and specialty- and multi-channel retailers and from growth across geographies and categories except haircare.

You may also be interested in...



Ulta 'Playing Offense' Amid Speculation About Amazon Incursion

The retailer of "all things beauty" posted Q2 net sales growth in excess of 20% to $1.29bn. Rumors have been swirling about a possible luxury beauty play from Amazon, but Ulta management is undaunted, telling investors, “We have no blinders on, and we're playing offense.”

Lauder Tuning Out Noisy New Competitors To Focus On Proven 'Heroes'

"In the end, the profitable brands are still the big brands with great hero products with great repeat, and not the many small brands that generate a lot of noise on trial," Lauder CEO Fabrizio Freda asserted during the firm's third-quarter earnings call. MAC's announced rollout to Ulta doors is among efforts the company is undertaking to reassert hero franchises in new channels and markets.

Lauder Evolution: Distribution Shift All About Consumer Reach

Lauder brands’ growing presence in Sephora doors and the specialty multi-retailer channel in general doesn’t compromise their prestige positioning – and anyway that’s beside the point, CEO Fabrizio Freda suggests. In an evolving marketplace, Lauder’s distribution strategy is to appeal to Millennials who otherwise might not be reachable.

Topics

Related Companies

UsernamePublicRestriction

Register

RS121158

Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel