Independent Pharmacies Stock Growth Opportunities In Health, Wellness And Beauty Aisles
This article was originally published in The Rose Sheet
Vitamin and supplement marketers that work closely with independent pharmacies may rise above the fray in the retail space, suggests a Hamacher Resource Group analyst. Though VMS leads other categories in pharmacy chain, it is second in independent pharmacies due to shelf space constraints.
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The popularity of botanical and herbal supplements increased to 39% of users in 2017 despite state litigators’ enforcement against ingredients in products and their push for DNA barcode testing, the Council for Responsible Nutrition finds in its annual survey.
J&J says Tylenol outpaced other analgesics in the first quarter as its OTC franchise grew 1.4% on a reported basis to $1.01 bn. CFO Dominic Caruso said new consumer products will add 2 points of incremental growth to the segment in 2017.
OTC drug firms should offer more digital tools that guide consumers in product purchases, says a health care marketing executive. The American Pharmacists Association suggests firms also strengthen outreach with pharmacists.