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Colgate’s Sanex Advanced AtopiCare Ads Cross UK Line For Drug Claims

This article was originally published in The Rose Sheet

Executive Summary

In an Aug. 30 decision the UK ad regulator took a stance on the dividing line between cosmetics and drugs by upholding a complaint brought by Unilever UK Ltd. that ads for Colgate-Palmolive’s Sanex Advanced AtopiCare personal-care products made drug claims.

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