TINA.org Alleges Goop.com Deception, From Jade Eggs To Anti-Depressant Oils
This article was originally published in The Rose Sheet
Executive Summary
Watchdog group Truth in Advertising is asking California district attorneys to investigate claims on lifestyle and wellness mogul Gwyneth Paltrow’s goop.com. TINA.org says the promotions cast Goop offerings and third-party products as being able to prevent, treat or cure serious medical conditions, putting consumers at risk.
You may also be interested in...
FTC Reminds 90+ Instagram Influencers, Brands Of Disclosure Obligations
Disclosures from social-media influencers about brand relationships are likely not sufficient if they’re buried in posts below the “more” button that consumers on mobile devices often do not click. FTC offers that rule of thumb and more in a barrage of “reminder” letters and related communications issued April 19.
IFRA Hosts Capitol Hill Scent Experience In Timeout From Policy Concerns
The International Fragrance Association North America took a break from its higher-stakes advocacy work Nov. 1 to give lawmakers and congressional staffers a "scent experience." Perfumers from six of the group's biggest members were on hand with "Scents of Home," joined by Monell Center researchers to educate attendees on the mechanics of scent and the important role it plays in people's lives.
NSF's Cosmetics Verification Program Fizzles, While EWG's Could See Second Boom
NSF International has put its cosmetic product verification program on ice due to lack of interest since its launch in April 2017. Meanwhile, more than 1,000 products from 75+ brands have earned the "EWG Verified" mark, and the NGO says interest is higher than ever following Walmart's announcement in September that it will begin pushing vendors to pursue the verification.