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Legacy Consumer Health Firms Invest To Compete In Startups' Realm: E-Commerce

This article was originally published in The Rose Sheet

Executive Summary

J&J, Colgate, P&G and Church & Dwight look to e-commerce to regain market share from smaller, nimble consumer health brands and digital-based retail startups, executives from the firms say at Barclays Global Consumer Staples conference.

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E-Commerce Pricing Pressures 'Manageable' To P&G, But 'Scary' To Analysts

Procter & Gamble says retailer pressure for the firm to lower product pricing to compete with e-commerce and private label is a “real but manageable” problem, while an industry consultant says four megatrends are dictating product prices and changing the way consumers think about consumer health products.

Pricing Pressures 'Manageable' To P&G, But Threatening To Analysts

Procter & Gamble says retailer pressure for the firm to lower product pricing to compete with e-commerce and private label is a “real but manageable” problem, while an industry consultant says four megatrends are dictating product prices and changing the way consumers think about consumer health products.

Pricing Pressures 'Manageable' To P&G, But Threatening To Analysts

Procter & Gamble says retailer pressure for the firm to lower product pricing to compete with e-commerce and private label is a “real but manageable” problem, while an industry consultant says four megatrends are dictating product prices and changing the way consumers think about consumer health products.

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