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Colgate Engages Consumers To 'Buy Into' Brands On Digital Spend Boost

This article was originally published in The Rose Sheet

Executive Summary

Colgate targets at least 20% of its global media spending digitally as part of a larger marketing push to help counter marketplace uncertainties. It also is engaging in programs that create “meaning” for its brands and is engaging with consumers more on social media, says President and CEO Ian Cook.

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