Cosmetic Marketplace News: Fenty Beauty; Camel Milk; CVS Vending Machines; More
This article was originally published in The Rose Sheet
Launched in partnership with LVMH incubator Kendo Brands, Rihanna's 91-SKU makeup line is designed to accommodate traditionally hard-to-match skin tones. More cosmetic marketplace news in brief.
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“Understanding that inclusivity goes far beyond shade ranges, Full Spectrum was developed with the unique shade AND skin needs of multicultural women in mind,” according to a Coty/CoverGirl rep. The line is available now at Ulta.com, with a wider rollout planned for February 2019.
The firm remains in brand- and digital-building mode, but it’s seeing marked progress while looking forward to planned H2 innovations and the impact of its recently introduced Flesh line of “inclusive” color cosmetics. Opportunity beckons in China, where Revlon’s second-quarter sales grew 46%.
Cosmetic Launch News: L'Oreal/David Beckham's HOUSE 99; Forever Flawless' Diamond-Infused Mask; More
L'Oreal teams with David Beckham to launch HOUSE 99, a 21-SKU grooming brand slated to roll out internationally in March. More personal-care launches in brief, including Forever Flawless DerMagnetic Mask and Schick's first-of-its-kind bi-directional razor.