Benefit's '#1 Best-Selling' Mascara Claims Are Outdated, Misleading – NAD
This article was originally published in The Rose Sheet
NAD acknowledges that asterisked disclosures limit Benefit's best-selling claims for They're Real! Lengthening Mascara to specific timeframes more than a year ago. However, the main message of the advertiser's claims deceptively conveys that its mascara is currently the prestige category leader, NAD says.