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Coty Aims For Consumer Biz Revival With 2018 CoverGirl Relaunch

This article was originally published in The Rose Sheet

Executive Summary

Firm has amped up its marketing to lay the groundwork for full CoverGirl relaunch, set to hit retail shelves in the first half of 2018. Coty also has plans to jumpstart Clairol and Sally Hansen following a transitional fiscal 2017 in which its consumer business dragged on overall results.

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