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Chemist Romanowski On 'Natural' Beauty Evolution, Current Challenges

This article was originally published in The Rose Sheet

Executive Summary

Much has changed since Society of Cosmetic Chemists VP Perry Romanowski helped develop natural VO5 and TreSemme ranges in the mid-1990s. The term "natural" remains largely unregulated, but today's consumers have higher expectations that pose significant formulation challenges, akin to painting a masterpiece with just "three colors," he says.

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