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Look Fabulous Forever Launches Stateside, Riding 'Pro-Age' Wave

This article was originally published in The Rose Sheet

Executive Summary

London-based makeup startup's US launch comes amid national conversation about striking "anti-aging" from the beauty industry's lexicon in favor of more positive terminology. Look Fabulous Forever's philosophy – and that of its 69-year-old founder – is that age should not be a barrier to looking and feeling one's best.

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