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US Men's Grooming Reaches $4.5bn With Taboos Down Among 'Look-Conscious' Millennials

This article was originally published in The Rose Sheet

Executive Summary

Men's skin care is leading growth in the booming grooming segment, followed by shave products, as millennials chase celebrity looks and generally aim to "put their best face forward," Kline & Company says. Makeup use also is on the rise, but even traditional categories are posting gains owing to hit innovations.

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