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CVS Doubles Down On K-Beauty Following Target's Glow Studio Launch

This article was originally published in The Rose Sheet

Executive Summary

Hand moisturizers have a prominent presence in CVS' newly expanded K-beauty assortment, along with products for body and lips, priced from $3.49 to $19.99. The announced ramp-up follows Target's introduction of a K-beauty collection curated by specialist e-commerce site Glow Recipe.


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