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E-Commerce Pricing Pressures 'Manageable' To P&G, But 'Scary' To Analysts

This article was originally published in The Rose Sheet

Executive Summary

Procter & Gamble says retailer pressure for the firm to lower product pricing to compete with e-commerce and private label is a “real but manageable” problem, while an industry consultant says four megatrends are dictating product prices and changing the way consumers think about consumer health products.

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