Cosmetics Deals In Brief: P&G Acquires Natural Deodorant; Shiseido Sells ReVive Skin Care; More
This article was originally published in The Rose Sheet
Executive Summary
Native deodorant "isn't a chemistry experiment," according to the newly acquired brand, which will expand P&G's deodorant portfolio with offerings for "consumers who have preferences to avoid certain ingredients," the firm says. In other news, Shiseido continues to sharpen its global business in accordance with its VISION 2020 strategy, while Cosmetics LK adds nail-care brand Prolana to its personal-care lineup.
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