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Cosmetics Deals In Brief: P&G Acquires Natural Deodorant; Shiseido Sells ReVive Skin Care; More

This article was originally published in The Rose Sheet

Executive Summary

Native deodorant "isn't a chemistry experiment," according to the newly acquired brand, which will expand P&G's deodorant portfolio with offerings for "consumers who have preferences to avoid certain ingredients," the firm says. In other news, Shiseido continues to sharpen its global business in accordance with its VISION 2020 strategy, while Cosmetics LK adds nail-care brand Prolana to its personal-care lineup.

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P&G's purchase of Native deodorants likely is approved by activist investor and potential board member Nelson Peltz, who has pushed the firm to invest in small and local brands as well as natural products. Analysts believe more tuck-in deals could be in the offing to help the firm compete against rising e-commerce startups.

P&G Goes Native In Acquisition That Aligns With Peltz' Recommendations

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