ISO Natural/Organic Standard Based On Science, Not 'Values' – Cosmetics Europe
This article was originally published in The Rose Sheet
Some stakeholders are critical of ISO 16128 because it doesn't set a minimum threshold for natural or organic content in so-labeled products or include an ingredient blacklist. But Cosmetics Europe says it's up to regulators to build on the ISO guidelines with rules for product claims, and private standards banning ingredients in line with consumer "values" can continue to serve more discriminating shoppers.
You may also be interested in...
Beautycounter and Burt’s Bees are among the most vocal companies pushing for modernization of US cosmetics regulations via the proposed Personal Care Products Safety Act, which would require the FDA to establish a “natural” definition for use in product labeling.
The overhaul in line with “modern parents’ preferences” could be what’s needed to rouse the sleepy brand and spur Consumer business growth.
Industry consultants and natural standard pioneers are critical of the International Organization for Standardization’s two-part guide for defining and calculating natural and organic content in cosmetics, published in full in October. The groups say ISO 16128 is weaker than existing standards, will exacerbate consumer confusion and do little to insulate brands against false-advertising litigation.