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P&G Goes Native In Acquisition That Aligns With Peltz' Vision

This article was originally published in The Rose Sheet

Executive Summary

P&G's purchase of Native deodorants likely is approved by activist investor and potential board member Nelson Peltz, who has pushed the firm to invest in small and local brands as well as natural products. Analysts believe more tuck-in deals could be in the offing to help the firm compete against rising e-commerce startups.

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