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New Clairol Nice'n Easy Reduces Allergy Risk, Hair Damage For 'Fearless' Coloring

This article was originally published in The Rose Sheet

Executive Summary

For months, Coty leadership has been teasing a "game-changing" Clairol innovation that it expects to reinvent home hair coloring while making a beauty brand of what has been largely "functional" to date. Senior R&D Director Jeff Miller discusses the restaged, "allergy gentle" Clairol Nice'n Easy line, available now at Target.com and slated for a wider rollout in February.

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