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International United States Advertising, Marketing & Sales

Supplement Sector Settlements Frame FTC Guidance On Direct Sellers' Compensation Claims

This article was originally published in The Rose Sheet

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Executive Summary

Guidance notes settlements Herbalife and Vemma Nutrition made in 2016 as examples of its enforcement policies. FTC prohibition against misleading claims extends to requiring direct sellers to base claims of distributors' compensation on sales to consumers, not on measures such recruiting more distributors.

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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

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