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Amazon OTCs Likely A Worry For Retailers, A Remedy For Perrigo

This article was originally published in The Rose Sheet

Executive Summary

Amazon introduced Basic Care line of cough, cold, allergy and digestive treatment OTCs developed in a partnership with Perrigo. The range could be a major threat to store brand and private label OTCs, though success may depend on whether consumers wait for Amazon deliveries or shop at stores.

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