J&J Poses Vogue Hair Care Brand As Consumer Product Business Model
This article was originally published in The Rose Sheet
J&J's Vogue hair care brand has the “agile, fast, flexible mindset” the firm looks to emulate across its other consumer brands, says CEO Alex Gorsky says at the J.P. Morgan Healthcare Conference. However, that strategy will be a challenge for sun care, where the firm does not want to sacrifice valuable science.
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Neutrogena Bright Boost line launches with technology borrowed from J&J's recently acquired NeoStrata high-end skin care line, worldwide consumer health chief Thibaut Mongon says. J&J also launches Children’s Tylenol Dissolve Packs.
Company leadership has said that Vogue International – the maker of OGX and Maui Moisture hair care that J&J acquired in 2016 – would serve as a model for innovations across other brands. Strategy appears to be paying off, contributing to gains in J&J's Consumer division, which also benefited in the second quarter from Zyrtec allergy treatment and children’s Tylenol and Motrin.
Analysts say firm’s consumer health division is showing signs of a comeback, with worldwide sales up 5.3% to $3.4bn, boosted 3.7% from currency exchange on strong beauty segment sales, driven by increased online marketing, and strengthening OTC drug sales.