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E.l.f. Beauty Taps The Brakes, But Still Nothing But Open Road Ahead

This article was originally published in The Rose Sheet

Executive Summary

With its mission "to make luxurious beauty accessible to all," e.l.f. is on track to post 17% growth in fiscal 2017. The Oakland, Calif.-based firm expects its gains to slow going forward, but leadership remains confident in the business model, which emphasizes speed to market with on-trend innovation at value prices.

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