Avon Calling With Espira Supplements: Health And Wellness Industry News
This article was originally published in The Rose Sheet
Cosmetics direct sales giant Avon enters the supplement category with Espira; Silk beverages' advertising features swim star Michael Phelps; Nature's Bounty adss Bob Goode as CCO; energy drink Neuenergy promotions link with tennis star Genie Bouchard; and more news in brief.
You may also be interested in...
Editor's note: Tan Sheet editors nearly 20 year ago reported on FDA approving a health claim for soy protein and the reduced risk of coronary heart disease for use with dietary supplements and food products. As the Rose Sheet today reports FDA's proposal to revoke the approval, we republish here the approval article from Oct. 25, 1999.
FDA proposed rule would revoke health claims for soy protein and heart disease, the first time the agency has backtracked on an authorized claim. NPA CEO Dan Fabricant says the proposal could sway food and supplement firms to seek qualified health claims rather than invest in research to support authorized health claims.
Consumer health product industry veteran executive Paul Sturman takes the helm at Nature's Bounty Co. on the day that private equity firm Kohlberg Kravis Roberts & Co. LP closed its acquisition of a controlling interest in the nutritional and health and wellness product manufacturer from Carlyle Group LP. The Ronkonkoma, N.Y.-based firm on Sept. 28 said Sturman has more than 30 years of experience in the sector, including leading Pfizer Inc.'s consumer product group and is a past chairman of the Consumer Healthcare Products Association. (Also see "KKR Steers Nature's Bounty With Carlyle In Back Seat After Seven-Year Ride" - HBW Insight, 24 Jul, 2017.) Sturman succeeds Steve Cahillane, the second CEO Carlyle appointed in 2014 after acquiring Nature's Bounty, then NBTY Inc., in 2010 and taking the firm private. (Also see "Carlyle Group Gives NBTY Helm To Former Coca-Cola Executive Cahillane" - Pink Sheet, 20 Aug, 2014.)