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CVS To Require Disclosures For Digitally Altered Beauty Images By 2020

This article was originally published in The Rose Sheet

Executive Summary

Beauty ads have come under fire in recent years for post-production alterations that exaggerate product effects, potentially misleading consumers, but CVS Pharmacy is concerned about the unrealistic standard promoted by such images and its impact on consumer health. The retailer's answer is a new Beauty Mark for "authentic" images, along with 2020 store-wide transparency targets.


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