Unilever Exec Takes Avon's Reins, Says 'Business As Usual' Not An Option
This article was originally published in The Rose Sheet
Executive Summary
"The Avon Board looks forward to supporting Jan as he leads a deep and comprehensive strategic and operating review of all facets of the business," says Chairman Chan Galbato of Jan Zijderveld's appointment as CEO. Avon's first male CEO in almost 20 years, Zijderveld comes with 30 years of experience at Unilever, where he most recently oversaw its European business.
You may also be interested in...
Natura/Avon Combination Creates World’s Fourth-Biggest Beauty Company
The investment community has reacted positively overall to Natura’s announced acquisition of Avon Products, which one analyst characterized as “sensible, not sexy.” Avon welcomes a new chapter in its 130-year history, while Natura Executive Chairman Roberto Marques touts the all-share transaction as “another exciting, decisive step to build a global, multi-brand, multi-channel, purpose-driven Group.”
Avon Joins Global #BeCrueltyFree Campaign Amid Natura Deal Talks
The turnaround-minded direct seller confirmed in late March that it was in discussions with Natura about a potential transaction. Natura prides itself on its cruelty-free status, and Avon increasingly seems like it could be a good fit in that regard.
Avon’s L’Oreal, Herbalife Hires Bring More Fresh Eyes To Old Problems
Former Unilever exec Jan Zijderveld isn’t the first Avon CEO to emphasize reinvestment in the company’s sales reps, digital infrastructure and innovation program while upholding the virtues of its direct selling model. Now Anna Chokina and Marco Brandolini – from L’Oreal and Herbalife, respectively – will bring their own experience to bear on the firm’s ongoing turnaround effort.