Ad Firm Behind Bogus Weight Loss Claims Fined $2M: Health And Wellness Industry News
This article was originally published in The Rose Sheet
FTC and Maine would collect $2m under a settlement on complaint that Marketing Architects created ads for a weight loss supplement firm already targeted by FTC for false claims; Long Life Unlimited warned on claims; and UK catalog claims healing powers for meristem.
You may also be interested in...
FTC on consecutive days announced court order closing a California business allegedly charging consumers for products and enrolling them in negative-option continuity plans without their consent after they responded to bogus free trial online offers, and started mailing 16,596 checks totaling more than $750,000 to consumers who bought deceptively marketed supplements from a Maine firm that also lured customers with a free trial pitch.
NPA wants to work with FDA to develop broader, more transparent medical food definition; FTC FY 2018 report notes enforcements against supplement firms making false claims of memory and cognitive benefits; Zero Xtreme recalled for second time in two years after found containing sibutramine; and more news.
UK Advertising Standards Authority advised Puressentiel not to make ad claims reserved for licensed medicinal products. Puressentiel argued its products aren't medicinal, but still provided efficacy studies, which ASA declined to review.