P&G Extends Crest Toothpaste Line While Trimming Production Footprint
This article was originally published in The Rose Sheet
Executive Summary
P&G says harmful plaque bacteria below the gum line evades "even the most the diligent brushers," The firm plans in 2020 to move manufacturing of hair, oral and personal care products from Iowa to a facility in West Virginia.
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P&G reduces "media waste" by 20% in 2017 and sees further cost-reduction opportunities through private marketplace deals with media companies. During an investor conference, CEO David Taylor says P&G is responding to retailer pressure with a “lean innovation” approach to move products to market more quickly.
P&G Trims Media Spending, Gets 'Lean' From Production To Market
P&G reduces "media waste" by 20% in 2017 and sees further cost-reduction opportunities through private marketplace deals with media companies. During an investor conference, CEO David Taylor says P&G is responding to retailer pressure with a “lean innovation” approach to move products to market more quickly.