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L'Oreal Vows Consumer Division Excitement; 'Mass Will Be Back,' CEO Says

This article was originally published in The Rose Sheet

Executive Summary

L'Oreal Luxe's 10.5% like-for-like growth in fiscal 2017 substantially overshadowed the 2.2% LFL improvement in the firm's Consumer Products unit. "Maybe in the mass [channel] in the U.S. for the past two or three years, we didn't give consumers enough desire to want to buy beauty," but the company is committed to accelerating innovation and bringing consumers back, CEO Jean-Paul Agon says

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