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Cosmetics 'Misinformation Madness' Swirls Amid Larger US Trust Crisis

This article was originally published in The Rose Sheet

Executive Summary

"Misinformation" remains a key challenge for PCPC's advocacy programs and the cosmetics industry in general at a time when consumer trust in US entities – including government, the media, NGOs and business – is down markedly in the US, according to the latest Edelman Trust Barometer.

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