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Processing Removes 'Natural' Claim For UK Meal-Replacement Bar Ingredients

This article was originally published in The Rose Sheet

Executive Summary

UK firm contends processing ingredients into edible form is common across food and nutritional products industries and many foods consumers use regularly contains ingredients that long have been processed for use. Advertising Standards Authority points out a UK Food Standards Agency guidance explained that the use of solvents or other chemicals in processing disqualifies most processed ingredients from labeling as natural.

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