Rembrandt Whitening Strips Launch Following P&G Patent Dispute Settlement
This article was originally published in The Rose Sheet
Rembrandt 1 Week Whitening Kit cuts in half the time it takes most whitening products to work, says manufacturer Ranir. The launch follows Ranir’s settlement with P&G over its use of two patents for Crest Whitestrips.
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Ranir has a portfolio of more than 300 oral care solutions including power toothbrushes and heads, whitening strips, manual toothbrushes, floss, dentures and travel kits that it provides to retailers and other distributors in more than 50 countries. Adding Ranir, says Perrigo CEO Murray Kessler, "illustrates a key component of our new strategy, accelerating growth by pursuing adjacent self-care categories."
P&G’s health care segment advanced 4% in the third quarter to $1.84bn, but sales declined for its other business units, a trend the firm sees worldwide across consumer industries. CFO Jon Moeller unveils the firm’s “irresistible superiority” product development strategy to counter slower global consumer spending.
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