L’Oreal's New K-Beauty Brand; Dollar Shave Club Making Moves; Mineral Sunscreen Opportunity; More Cosmetics News
This article was originally published in The Rose Sheet
Growing Korean beauty brand 3CE will join L’Oreal’s portfolio under a deal announced May 2; Unilever aims to drive new growth in Dollar Shave Club with additions to its executive team, including from Target and Nike. More cosmetics news briefs.
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L’Oreal is not only learning new tricks in today’s digital world but continuing to outpace the competitive pack, with sales up double digits in fiscal 2019 to €29.9bn.
L'Oreal Luxe's 10.5% like-for-like growth in fiscal 2017 substantially overshadowed the 2.2% LFL improvement in the firm's Consumer Products unit. "Maybe in the mass [channel] in the U.S. for the past two or three years, we didn't give consumers enough desire to want to buy beauty," but the company is committed to accelerating innovation and bringing consumers back, CEO Jean-Paul Agon says