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L’Oreal Win In UK Ad Forum May Be Best Promotion For Maybelline Mascara

This article was originally published in The Rose Sheet

Executive Summary

The UK’s Advertising Standards Authority accepts that L’Oreal’s Maybelline Total Temptation Mascara really does award the lashes seen in advertising without pre- or post-production enhancements. A complainant challenged a commercial for the product, convinced that the mascara’s effects were deceptively exaggerated.

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