CFI Announces Gov-Supported Program To Streamline China Entry Without Animal Testing
This article was originally published in The Rose Sheet
NGO has partnered with Shanghai-based consultancy Knudsen&Co, with the support of Chinese authorities, for a pilot program to shepherd foreign cruelty-free companies through the country’s registration process for non-special-use cosmetics without animal testing.
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Australian company Subtle Energies and UK-based 7th Heaven round out the group of cruelty-free cosmetics brands selected for participation in CFI’s pilot program, which organizers say is not only greasing the skids for aspiring China market entrants that want to avoid animal testing, but also spurring discussion about alternative testing methods.
Cruelty Free International CEO Michelle Thew aims to set the record straight following reports that might seem to refute the NGO’s earlier statements about the program. Ultimately the “tightly controlled” pathway to China’s cosmetics market remains a promising opportunity for companies that have shied from taking the plunge for fear of tarnishing their animal-friendly creds.
“It’s an optimistic time for our industry in China,” PCPC’s Francine Lamoriello, executive VP of global affairs, observed in an interview. While there have been positive signs, recent government reorganization and escalating trade tensions with the US potentially complicate matters.