L’Oreal Makes Consumers Chumps With Its Liquid Cosmetic Pumps – Class Action Complaint
This article was originally published in The Rose Sheet
Plaintiffs in New York’s Southern District say a packaging defect strands product inside L’Oreal Paris and Maybelline liquid cosmetic bottles, causing consumers to lose up to $7 on every purchase.
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Even if plaintiffs’ allegations are true and significant amounts of L'Oreal Paris and Maybelline pump-dispensed liquid makeup cannot be accessed by consumers due to the company's packaging design, plaintiffs’ deception claims still are preempted by federal statutes, a US district judge says, dismissing the proposed class action in New York’s Southern District.
If cosmetic packaging is deceptive because users allegedly have to work "extra hard" to wring out the last drops, "toothpaste tubes everywhere" would be deemed deceptive, Blistex argued in its motion to dismiss a proposed class action in Illinois district court. The case was dismissed in its entirety July 5.
J&J has agreed to repackage beauty and health products across its portfolio within two years to remove excess packaging that district attorneys in California claimed was deceptive in a complaint filed in Fresno superior court. A Dec. 18 settlement agreement also requires the marketer of Neutrogena, Aveeno and Johnson’s products to pay a half-million-dollar fine.