Adding Zarbee's, J&J Gains Natural Market Footprint, Claims Credibility
This article was originally published in The Rose Sheet
Zarbee's Naturals vitamin, mineral and dietary supplement products were launched in 2008 by a physician interested in offering non-drug alternative remedies for children and adults for indications such as cough and cold, sore throat, immune support, sleep and digestive health. J&J on the other hand, has been challenged in class action litigation about natural claims it's used on some of its Aveeno and Neutgrogena skin care product labels.
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NAD recommends qualifying Zarbee’s Naturals brand on packaging when a formulation contains synthetic ingredients. J&J business will comply but disagrees its brand is misleading and says the recommendation is “not based on empirical data from consumers surveys” but NAD attorneys’ intuition.
Maty’s Healthy Products agrees to stop using claims for its children’s and adult cough and cold products after a Zarbees challenge reviewed by National Advertising Division, which found Maty’s made an apples-to-oranges comparison of its supplements to OTC drugs.
NAD Nixes Wink Cough Claims In J&J's Second Challenge Against Firm Headed By Founder Of Its Zarbee's Business
For second time in a week, Council of Better Business Bureaus division published results of review of ad claims for Wink products on a J&J challenge. NAD attorneys recommended Wink discontinue two claims for its cough syrup dietary supplement, “soothing relief for coughs” and “soothes coughs and irritated throats naturally,” but said its claim “zinc and elderberry combine to form the ultimate immune system support” did not communicate a message of superior performance.