Adding Zarbee's, J&J Gains Natural Market Footprint, Claims Credibility
This article was originally published in The Rose Sheet
Zarbee's Naturals vitamin, mineral and dietary supplement products were launched in 2008 by a physician interested in offering non-drug alternative remedies for children and adults for indications such as cough and cold, sore throat, immune support, sleep and digestive health. J&J on the other hand, has been challenged in class action litigation about natural claims it's used on some of its Aveeno and Neutgrogena skin care product labels.
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NAD Nixes Wink Cough Claims In J&J's Second Challenge Against Firm Headed By Founder Of Its Zarbee's Business
For second time in a week, Council of Better Business Bureaus division published results of review of ad claims for Wink products on a J&J challenge. NAD attorneys recommended Wink discontinue two claims for its cough syrup dietary supplement, “soothing relief for coughs” and “soothes coughs and irritated throats naturally,” but said its claim “zinc and elderberry combine to form the ultimate immune system support” did not communicate a message of superior performance.
NAD advises Wink Naturals to discontinue online and social media claims that its melatonin-containing supplements for children are “appropriately dosed for children” and their delivery method is superior to competing products.
Tylenol brand consumption grows 10% on sales of Rapid Release Gel and Tylenol Arthritis, reaching top spot among analgesic products in the US, J&J says. Retailers' inventory builds as a result of prior-year supply constraints driven by Hurricane Maria also helped drive growth.