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L’Oreal’s Logocos Naturkosmetik Acquisition: A Shot In The Arm For Consumer Division?

This article was originally published in The Rose Sheet

Executive Summary

L’Oreal aims to expand the German company’s Logona and Sante brands internationally, which could help accelerate growth in its Consumer Products business. Division head Alexis Perakis-Valat says the deal harnesses “one of today’s major beauty ascending trends.”


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