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Target Cruises Past Hypoallergenic Cosmetic Suit, But Other Defendants On Rockier Road

This article was originally published in The Rose Sheet

Executive Summary

The plaintiff in a proposed class action against Target Corporation for alleged “hypoallergenic” cosmetic fraud neglected to venture a definition for the term and focused to a distracting extent on claims ultimately found to be non-actionable puffery – e.g., “gentle.” Other hypoallergic suits pending around the US are built on sturdier ground and likely will be harder to dismiss.


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