HBW Insight is part of the Business Intelligence Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By


L’Oreal/Matrix Hair Care May Be Weighing Settlement In Case Of Missing Keratin

This article was originally published in The Rose Sheet

Executive Summary

Plaintiffs scored class certification Aug. 15 in their false advertising suit against L’Oreal USA and its Matrix Essentials professional hair-care subsidiary, alleging that despite labeling and advertising cues, Biolage Keratindose hair products contain no keratin. Defendants’ motion to dismiss was largely denied in late 2017.


Related Content

Where’s The Keratin? L’Oreal/Matrix Hair Line Falsely Advertised – Lawsuit
Matrix Buy Doubles L'Oreal U.S. Professional Hair Care Business To $500 Mil.


Related Companies




Ask The Analyst

Please Note: You can also Click below Link for Ask the Analyst
Ask The Analyst

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts