L’Oreal/Matrix Hair Care May Be Weighing Settlement In Case Of Missing Keratin
This article was originally published in The Rose Sheet
Plaintiffs scored class certification Aug. 15 in their false advertising suit against L’Oreal USA and its Matrix Essentials professional hair-care subsidiary, alleging that despite labeling and advertising cues, Biolage Keratindose hair products contain no keratin. Defendants’ motion to dismiss was largely denied in late 2017.
You may also be interested in...
Following a complaint filed in late January, L’Oreal will be defending labeling and advertising for Matrix Biolage Keratindose hair-care line in New York’s Southern District, the same court where claims and safety for a Soft Sheen-Carson hair relaxer are being challenged in a separate class action. Plaintiffs in the Keratindose suit allege the line is deceptively marketed because formulas contain no actual keratin.
L'Oreal's acquisition of Bristol-Myers Squibb's Matrix Essentials $342 mil. salon hair care brand will more than double its U.S. professional sales to approximately $500 mil. under an agreement announced April 18. The deal is expected to close in the second quarter.
Beiersdorf and former owner Bayer are on the verge of settling a proposed class action in California’s Northern District challenging “mineral-based” claims on Coppertone sunscreens that also contain chemical UV filters. However, the parties will have to try again with their proposed terms.